Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

AI Marketing: The One Input Everyone Skips

19 Jul 2026 · 1 min

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In this brief dialogue, Jimmy Kim stresses that the most powerful use of AI in marketing comes from providing structured, historical campaign data—specifically, feeding the AI the last 90 days of a brand's past campaigns. By doing so, the AI can identify patterns, highlight missing elements, and suggest more effective next steps. The co‑speaker reinforces this point, warning that many marketers rely solely on manual prompts (asking the AI to do X, Y, Z) without supplying the necessary data, which severely limits the AI's usefulness. The exchange underscores that proper data inputs are essential for AI to generate meaningful marketing insights.

Chapters

we're talking about this, I think that's been really powerful in AI is structure. When I'm building out a campaign calendar, for example, I'll feed it into the last 90 days of what we ran in the past with the brand or whatever it might be and ask it to spot patterns and not just write the next campaign, but almost tell me what I'm missing.
That's actually where it gets really interesting because what you just described, that actually only works if your AI has your data. And I think a lot of people are just asking AI to do X, Y, and Z, but aren't feeding it the actual right kind of inputs. If you're typing it all by hand, right, and you're kind of just asking AI to do all of these things without feeding it, it's going to be really, really difficult to make it work the right way.