Jimmy Kim argues that one-click unsubscribe is essential. Many companies still make users re-enter their email and confirm, which frustrates people. When opting out is hard, users mark emails as spam instead, which hurts senders more.
The whole update with the one-click unsubscribe is really important, but man, I still see plenty of companies, you hit unsubscribe, they're like, enter your email in to unsubscribe again. And then once you click on that and you enter it and it says, are you sure you wanna unsubscribe? All you're doing is pissing people off.
You want people to be able to opt out, 'cause if they can't opt out, they can't find your unsubscribe link, they're gonna mark it as spam. And that's like 10 times worse for you. Subscribe to the pod.
