Jimmy Kim breaks down email mistakes that tank deliverability and engagement. Skip all-caps subject lines, excessive punctuation, and spammy formatting. Keep your language professional and clean so spam filters let it through and readers actually open it.
The subject line and the preheader line, making sure you've got clean English, it's not spammy looking, you're not loaded with all caps.
And with that, let's cut back on the use of exclamations and emojis. You can use them, just don't abuse them. Don't be spammy. If you have a subject line with 6 exclamation points, what are you doing? That's just weird. That's spammy. That's not normal.
It's the same thing inside the body of that email, man.
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