Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

BFCM email marketing strategy to drive last minute sales

20 Nov 2024 · 1 min

Watch on YouTube

0:34

In this brief YouTube segment, speakers A and B outline an "encore" email campaign for Black Friday/Cyber Monday (BFCM) aimed at prospects who interacted with the initial promotion but did not complete a purchase. The strategy hinges on positioning the email as a final, no‑frills opportunity—leveraging fear of missing out (FOMO) and a clear call‑to‑action. They also anticipate a surge in support inquiries from customers who missed the original deal, noting the need to manage expectations and provide a straightforward path to purchase.

What you're gonna do with encore email number 1 is people who engaged in this first series but did not buy. Basically people who felt the FOMO, lost the deal, and now you're gonna try to get them back. Tell me about the messaging, man.
Yeah, I think we're gonna let people know like this is the encore. It really is your last chance. No tricks, no treats, time to buy.
Truthfully, if you had enough traffic, you're gonna get a bunch of people in your support angry, wishing that they can get that deal. We saw all these customers that were— missed the deal because they're on family vacation or whatever it might be. And we are now announcing this is your time to make that action today.
The pod.