Jimmy Kim breaks down three bundle strategies that boost sales without discounts. Starter bundles like a coffee brand's home-barista kit with beans and grinder pull in new customers. Routine bundles lock in existing customers by packaging a repeatable set, like a skincare brand's three-step morning routine.
bundles that you think work without discounting?
The first would probably be like a starter bundle, basically helping someone just get started and activated with your product. The next one would be from there, like a routine bundle. So reinforcing the habit that they're trying to build, it makes like replenishing consumables and topical type items very, very convenient and easy. The starter bundle, this is for new customers or basically people that are wanting to kind of explore your brand. It's like the way to think of it is like everything you need to actually just get started with us right away.
An example would be like a coffee brand creates the home barista starter kit. Beans, grinders, Philz, brewing guides, right?
That's exactly. And then the next one would be like the routine bundle, existing customers that want to build a habit. And it's like, hey, we're going to help you make your daily routine a whole lot more simple.
Skincare brand that creates a 3-step morning routine, a cleaner, a serum, a moisturizer.
And then the last one we mentioned was like the restock bundle, consumable topical products that run out. It's, hey, never run out, maximize your convenience with this bundle.
