Click-to-Conversion: How to Tell If Your Clicks Are Real
11 Jul 2026 · 0 min
0:25
In this video, Jimmy Kim explains the click-to-conversion ratio as a practical metric for distinguishing real user clicks from bot traffic. He notes that bot clicks never result in purchases or meaningful actions, so a healthy click-to-conversion ratio suggests genuine traffic, while a declining ratio signals a bot problem. Kim warns against relying on an ESP’s raw click data without any filtering, as it inflates metrics and can lead to poor business decisions. He recommends using third‑party analytics tools to filter out bot clicks and obtain accurate conversion data.
