Auto-applied coupons reduce friction at checkout, but shoppers sometimes doubt they got a discount when the price just drops. Long coupon codes like "Black Friday" are especially painful to enter manually, making automatic application the better choice for driving sales.
How do you feel about the coupon? The whole idea of making someone type it in versus auto-applying it. There is this weird psychology side. People don't believe they got a discount if it's reduced in price automatically for you. I just like the lack of friction that allowing the auto-apply discount creates, especially that some of these people have like ridiculous codes like Black Friday. I just like the fact that it's quick or just make your code simple. Subscribe to the pod.
