Jimmy Kim says review your last 20 emails, find the four that made the most money, and copy what they did. Kill flows earning under $500 a day, stop mailing people who haven't opened anything in six months, and cut sends that exist just to send. Fewer emails done well beats more emails done badly.
Look at your last 20 campaigns, which 4 drove the most common, most revenue and what did they have in common? Was there an offer style, a subject line, a style of terming? Do more of that, right? Do more of that that comes into place and ultimately cut out the deadweight. Archive flows that aren't, if they're generating less than $500 a day, $500 a month, I would be thinking about getting rid of them, right? Stop sending those subscribers who haven't opened in 6 months and reduce the frequency if you are sending just to send. And here's where the mind shift, I think, is the most important thing. Do less, but doing it better will always beat more mediocrity.
