Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Email marketing ROI facts

14 Jan 2025 · 1 min

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In this brief segment from Jimmy Kim’s YouTube video, he highlights Omnisend’s reported average email marketing return on investment (ROI) of $66.62 for every $1 spent, with a peak of $92 in November. He frames email as a high‑performing, cornerstone channel for retention marketing. A second speaker reflects on earlier years when email ROI was perceived to be much lower (around $15‑$30) and notes that, contrary to expectations of stagnation or decline, the ROI has been steadily increasing. The segment ends with a prompt to subscribe to the podcast.

Chapters

This is probably the most important thing that I saw, which was really interesting. Omnisend reported that their average ROI of an email was up to $66.62 for every $1 spent on email. That means you have a 66.6x, and that's a really funny number, ROI or return of investment with email. And in fact, in November, they saw it spike up to $92. That's an incredible performance for a channel that remains the cornerstone of retention marketing.
Yeah. And I remember when I think I first started, like, I don't know, however long ago, I think email was always important. But I think it was like, I don't know, $15, $20, $30. So it's really cool and really interesting to see the ROI of email actually only increasing. I think most people would have expected it to stay steady or decrease, but from everything I've seen from back when I remember till now, it's increasing. Subscribe to the pod.