EP62 Timestamp 55Why 3% of Your Emails Drive 37% of Revenue (Most Brands Miss This)
8 Jan 2026 · 1 min
0:45
In this brief exchange, Jimmy Kim and another speaker discuss a striking Omnisend statistic: roughly 37% of a brand's email revenue is generated by just 3% of its automated email flows, despite these flows representing only a tiny fraction of total email sends compared to regular campaigns. The conversation highlights the outsized impact of well‑crafted automated flows on overall revenue, underscoring a common oversight among brands that focus heavily on campaign volume rather than flow optimization.
