Two speakers identify four red flags in first-time buyers: purchasing within 24 hours of subscribing, using discounts over 30%, buying a single low-value item, or buying right after opening a marketing email. These signals suggest impulse purchases and price sensitivity, useful for segmenting risky customers.
So what makes first-time buyer a risky person? Basically, what kind of flags can you think about?
Yeah, a few. Couple red flags would be like they bought within 24 hours of subscribing, right? It was probably an impulse buy. Maybe they use like a discount north of like 30%. So they're very driven, kind of price sensitive. They only bought like a single item with a low average order value or really opened an email before actually purchasing.
Okay, so low commitment and high discount sensitivity, basically.
Yeah, exactly right. And, you know, these customers are going to need a totally different post- purchase flow than the customer who researched you for weeks and bought at full price.
