Gmail and Yahoo now require DKIM, DMARC, and SPF authentication for all senders, plus one-click unsubscribe options. Spam complaints must stay below 0.3% of sends. These were once best practices; they're now mandatory to reach inboxes.
So the first half of the year, we kind of had this huge update from Yahoo and Google where basically they're taking privacy and security a lot more serious. They've made DKIM, DMARC, and SPF, basically your records for authentication. They made those a requirement. They also now made it so you have to allow your subscribers to one-click to unsubscribe. And then on top of that, they're making spam complaints way more strict over the past couple of years. Right. There's been best practices of, you know, keep it under this. But it was more of like a recommendation. Now it is a requirement. You have to have spam complaints under 0.3%. Subscribe to the pod.
