Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

How Conversational Selling Builds Trust and Increases Conversions

15 Oct 2025 · 1 min

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0:49

In this segment of his YouTube video, Jimmy Kim explains that sales that feel like advice from a trusted friend—what he calls "conversational selling"—lead to higher customer loyalty and repeat purchases. He cites research indicating that treating email and SMS as conversation channels can boost conversion rates by 45% and average order values by 67% compared with traditional sales tactics. To illustrate the concept, he walks through a simple product‑consultation workflow: the salesperson answers customer questions, provides education, offers a personalized recommendation, and follows up after purchase to ensure satisfaction. The tone is upbeat and promotional, ending with a call to subscribe to his podcast.

Chapters

When sales feels like getting advice from a trusted friend rather than being sold to by a salesperson, customers are more likely to buy and buy again. I know I am, right? When we did our research around this, they say 45% higher conversion rates and 67% higher average order rates compared to traditional sales tactics when you take your email and SMS and make them into a conversation channel. Pretty big reason to go do that if you wanna go ahead and increase a lot of stuff. So I know one thing as we wrap this 5th one up, people are gonna ask, you know, what are some examples around what I can do? Well, there's the simple one, just like I explained, Product consultation and recommendation. They ask me questions. I tell them why. They tell my goal, and they give me more education, and they give me a personalized recommendation. And they even followed up after I got the product to make sure that I was happy that I got it. And I let them know that I didn't open it yet. Subscribe to the pod.