Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

How dormant emails are effecting your deliverability

9 Oct 2024 · 1 min

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In this brief conversational excerpt, Jimmy Kim and Speaker A discuss how internet service providers (ISPs) and email platforms handle inactive email accounts, noting that many ISPs may deactivate accounts after about a year of inactivity, with some extending to two years. They share personal anecdotes about creating email addresses for projects that were never used, highlighting the difficulty of remembering passwords and the risk of unintentionally sending emails to these dormant accounts, which can harm sender reputation and deliverability. The dialogue underscores the importance of cleaning email lists and being aware of ISP deactivation policies to avoid deliverability issues.

I don't know if this is true. I haven't heard anything about this, but I imagine all the ISPs moving to what Microsoft is doing and maybe making it a year across the board. I feel like if someone hasn't logged in for a year, they're probably not gonna log in for the next year. I think 2 years, I feel like that's a little bit generous.
That makes sense, man. I don't know about you, Chase, but like, dude, I've set up a bunch of like random-ass emails in my life and then just never used them again 'cause honestly they weren't that important, you know? Like I set them up for a project or an idea and then we just never got to it.
Same. I can't even remember all the emails I have created that I don't even know the passwords. I don't remember what they were. So if I start mailing those people, I'm probably gonna get in trouble.