Between days 20 and 45 after someone first engages, you're building intent to buy. Use customer reviews, before-and-afters, and lifestyle photos so they can picture themselves using the product. The goal is making it feel like a habit they already have.
So stage 4, I would say, is like that last chunk, day 20 to 45. It's really what I call your intent building phase. What are your thoughts?
Drivers are warm. They're not completely sold yet. So I think this is like the best instance and case for like leveraging social proof and, you know, leveraging like lifestyle context and content.
And this is where you send all those things like customer reviews and testimonials. You've got the UGC and before and after photos, like that kind of stuff. You've got lifestyle imagery, like showing the product in use. I think that's always a powerful way to kind of get people to imagine it in their head. And of course, my favorite, which is stories from real customers.
Right. So you're helping them picture themselves already owning and using the product.
Yeah, I call this creating what we call a habit loop in mentality. You're making the product feel like part of their routine even before they buy it. Like they're imagining it's right there.
