How Many Abandoned Cart Emails Should You Really Send?

By email 5, like the customer has either bought, decided not to buy, or moved on. And I think if you send more emails about the cart that they already abandoned, it just makes you look desperate and it's going to tank your engagement metrics on the backend.

I would almost say that it would also even get you marked as spam, which hurts your sender reputation, which hurts not just your abandoned carts, but every email that you're sending.

Yeah, look, so if you're sending, for example, like in the rare kind of extreme case, 12 abandoned cart emails, that's not being aggressive, that's just being dumb. That's like a deliverability time bomb.

If your abandoned cart isn't a substitute for your actual marketing. I want that to be clear. A lot of brands lean on cart abandonment because they don't have a strong campaign program, but cart abandonment is like a rescue of revenue. And there's great tools like Outcraft.ai, for example, that are doing this kind of stuff and it's going to be helpful. But that's not a strategy. That's just a great way to recover revenue.

Exactly. Re-emails, strong subject lines, strong call to actions. Get in, get out, move on.