How Most DTC Emails Start: "Hi" vs "Hey" vs "Dear" (2025Data)
18 Mar 2026 · 1 min
0:34
In this segment, Jimmy Kim presents findings from 2025 data on how direct‑to‑consumer (DTC) email copy begins. He notes that roughly 82% of emails open with casual greetings such as “hi” or “hey,” while only about 18% use the more formal “dear.” The discussion touches on expectations versus reality—Jimmy expected more formal salutations—and explores how greeting choices differ between B2C and B2B contexts, with speakers sharing personal habits like using “happy Monday” in B2B communications. The overall takeaway is that casual greetings dominate DTC email openings, with implications for tone, personalization, and audience expectations.
