How often should you really email your list?

Daily sending, it's a lot of work, right? So it's requiring number one, constant content creation. You need something new to say every single day, which kind of gets exhausting and potentially can be repetitive. Number 2 is inherently the more that you send, you know, you're gonna have higher unsubscribe rates. Not everyone is gonna want daily emails, especially if they weren't led to believe the emails are coming daily. And then the last one is also like strong, kind of stronger list segmentation. So you can't send the same message to everyone every single day.

Yo, Chase, what's up, dude?

Hey, bud, how are you?

Hey, man, I was wondering, do you think— do you think domain names matter anymore these days?

Uh, yes and no. I've seen some interesting data on .com still being like the king in terms of search. Whether that's true or not, I'm not sure. Um, I don't know, it's hard. I go back and forth. What are your thoughts?

I don't know either. I don't think it matters that much as long as you have a good name, something memorable, something easy to remember, type, whatever it might be. Or sometimes really hard to type is not a bad thing either. Yeah.

And I've seen people, um, I've seen a couple examples recently where people have a domain, it's not the .com, and then someone buys a .com that's like a competitor and steals all their traffic. So there's like, there's a lot of different things that you can do. It's hard.

The internet age is in, the internet age is here, dude. Well, with that, you ready to shoot this pod? I want to talk about the perfect email cadence. You ready?

Yeah, let's run it.

All right, three, two, one.

From the open to the click, they're the masters of the flow. Just watch your list grow and your leads turn to go. Did we retain you so far, or do we have to extend it? If you want results, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it.

What is up everyone? Welcome back to Send It, where we discuss anything and everything retention marketing, specifically in email and SMS marketing and e-commerce. My name is Jimmy Kim and I'm here with my co-host.

Chase Diamond.

All right, Chase. So yesterday I got a DM from a founder and look, I get a lot of DMs from people, but this one said something that kind of triggered as I was thinking about what we should do for the pod today. And the question he had was, how often should I email list? I'm scared of annoying people.

Interesting. Yeah. I mean, dude, that's probably one of the more common, if not the most common question in email marketing, right? Right behind, I guess, what ESP should I use? Maybe that's the only other one that's popular.

Yeah, you're right. And here's the thing, everyone's looking for like the magic number. I think that's the funny way to look at it. Send 3 times, only email on Tuesdays and Thursdays. But the truth is a lot more nuanced. Some brands can email daily and make a killing. Some even twice a day or sometimes just twice a week and see diminishing returns. So today I wanna do a pod around email cadence, daily sending versus weekly sending versus campaign-based, what works, what doesn't, and how to figure out the right frequency for your own brand. Because here's what most people get wrong. They're optimizing for unsubscribe rates rather than revenue. And I think that's a backwards way of thinking about it. And if you're scared of unsubscribes that you'll never send emails If you're so scared of unsubscribes that you're never going to send emails, you're leaving massive amount of money on the table. So today on this pod, let's talk about that sweet spot, like where you're maximizing revenue without burning your list. So Chase, if you think about the frequency and the cadence, what are your approaches that you think about?

Yeah, I think about this as like the equilibrium standpoint to what you mentioned, right? You've got all different types of senders and everyone's kind of optimizing for different things and they all have pros and cons, right? You've got everything from daily senders to weekly senders to, you know, specific time and place campaign-based senders and everything in between. Right. And again, each does have its pros and cons. So, you know, daily sending means that you're in your subscribers' inboxes, you know, let's call it 5 days for if you're just doing daily during the work week or 7, if you're doing literally every single day. I mean, maybe even you're sending more, right? You know, there's companies like You know, different big newsletters like The Skimm, Morning Brew, et cetera. Even e-commerce folks like Chubbies, they email every single day, dude. Heck, I guess we do too, right? With our e-com email newsletter as well, we send every single day.

So daily sending, what do you think are the benefits?

I think there's a few. I think kind of 3 quick ones would be, number one, it allows you to constantly and consistently stay top of mind. You're always in people's inboxes and they're gonna think of you often and, and probably first. Number 2 is it gives you more opportunities to convert. So more emails equals more chances to catch someone at the right time. It's really hard to time it unless it's like an automated email, getting person at the right time. So just getting the repetitions in of those dailies type sends, you know, that's a big advantage. And the last one I'd say is kind of more focused on like Audience conditioning. So your subscribers expect daily emails and it kind of becomes a part of their routine.

Okay. Those are good. Those are good pros, but what about downsides? What are your thoughts around that?

Yeah. With every pro, there's obviously cons, right? So daily sending requires, it's a lot of work, right? So it's requiring number one, constant content creation. You need something new to say every single day, which kind of gets exhausting and potentially can be repetitive. Number 2 is inherently the more that you send, you know, you're gonna have higher unsubscribe rates. Not everyone is gonna want daily emails, especially if they weren't led to believe the emails are coming daily. And then the last one is also like strong, kind of stronger list segmentation. So you can't send the same message to everyone every single day. I think daily sending works best for kind of a specific type of person or company or brand, let's call it. I'd say like someone that's focusing on like a content-driven brand, maybe like a media company or even like a brand with like kind of a deep product catalog. That's probably better, right? So maybe if you're a coffee brand with 30 SKUs, you can rotate through products. However, if you have like a jewelry brand with, let's call it like 5 SKUs, 7 SKUs, 8 SKUs, sending daily emails get repetitive and kind of just to be a lot really quick.

No, I'm— that's spot on. I agree with all those points and I think that's really good.

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Okay. So let's, let's flip over to the next one you said, which was weekly sending, the safe approach, I guess, which is like 1 to 3 emails per week.

Yeah. And I say across all the brands that you and I have worked with, all the ones that we've audited and just frankly what we see through kind of inbox, um, or inbox, I should say. Um, I think this is where most brands probably live, right? At least kind of e-commerce brands. They send Monday, Wednesday, Friday, or maybe Tuesday or Thursday, some kind of pattern like that, let's call it.

And what, what, what do you think the benefits here are for that side?

Yeah, the big one that comes to mind is the balance part, right? You stay kind of present without overwhelming people and it's manageable, right? You're creating 2 to 3 pieces of content a week versus 5 to 7 plus.

Okay. And then what are the downsides, didn't you think?

I'd say the downside here is, you know, you're giving your competitors who potentially are sending more frequently, you're giving them that extra 4 to 5 kind of chances to steal your prospects and your customers' attention while you're quiet and you're silent. So I think if you're like a one weekly email type person that gets buried in the inbox, you've literally lost an entire week of people No, no, no, that's right.

If I'm like traveling and it's Tuesday and I slammed at work, right, I might not even see it ever.

Yeah, that's exactly right. Like when you look at, when you send emails, the number of people that open them, right? You know, someone sends an email, only let's say 2 to 4 out of 10 people might actually, actually see that. And if you sent an email and no one opened it, did you actually send it? That's like kind of the thing. So again, weekly sending, I think works for brands with longer purchase cycles, kind of higher price points or maybe less urgency is what I would say. That's kind of what I think. Hmm.

That's good. I like that. All right, let's go to the last one. I like this one because I think this is where a lot of people sit, but campaign-based sending, which means that you're only sending email when you have something to say, new launches, sales, restock, collabs. What do you think about this one?

Yeah, I'd say this is probably the second most popular approach, right? I think the first is what we just mentioned a couple times a week, and then there's this, and then there's the daily. This is more of kind of like quote unquote, like the quality over quantity approach. Where you maybe send 2 emails one week, 0 the next, 5 during a launch. And it's very sporadic.

Okay. So what's the upside here? What do you think?

I'd say with this, this is more, you know, kind of for those folks that feel like they quote unquote wanna be intentional, kind of feels more intentional and kind of really like there's a goal in mind. You're not just emailing to email. And when you do show up, people pay attention because it's, I guess it's rare, right?

Yeah. And what about the downsides?

This is the inconsistency, right? Your list forgets about you, and when you finally send an email after a couple weeks of silence, your deliverability has the potential to tank because an ISP flags you as frankly inconsistent.

Yeah, I get that one. Plus you're relying on having something to say here, and sometimes brands overthink this and they wait for the perfect moment instead of just staying in touch. Yeah.

And there's just something about like getting into a routine and rhythm with this. It doesn't allow you to get there. So. Kind of like the whole out of sight, out of mind thing. You know, I think like with this whole campaign kind of based works, I'd say it probably works for like luxury brands, maybe, maybe kind of limited edition drop type brands or brands that just have infrequent restocks. For example, I think like Supreme is one that people know and understand and can get behind, right? High-end fashion or kind of artisan type goods.

Okay. Well, all right. Let's get into the data because I think that everyone is scared if that they email more people, people will unsubscribe and revenue will tank ultimately. But the data tells a different story. And I know we've tested this with a dozen brands and you have too, when you go from 2 emails to 4 or 3 to 6.

Yeah, look, not in 100% of cases, but I'd say in almost every case, revenue does go up even if unsubscribes do increase slightly.

You have like an example of one that you can share?

Yeah. So let's say like a brand that we were working with, they were sending about around 2 emails a week on average. And their unsubscribe rate was like 0.15, right? And the open rate was around 38-ish percent. And they were doing around $40K per month from email.

Okay. That's a solid baseline. So what did you do?

Yeah. So we, we a little more than doubled kind of the sends. So we went from about 2 a week to about 5 a week on average. You know, some weeks it was 4, some weeks it was 6, about 5 a week on average. Unsubscribes went up a little bit, went from 0.15 to about, you know, 0.25, right? So it went up a little bit. Um, open rates did kind of drop down a little bit as well from like the 38 I mentioned before to About 32-ish percent. But guess what actually happened to the revenue?

I'm guessing it went up.

It went up. So they started doing about $68,000 per month where before they were doing only about $40,000. So it's pretty significant.

Hey, it's Jimmy. Quick 15 seconds of your time because I have something fun to share. Did you know between the two of us, Chase and I, we have over 20 years of experience in email marketing? Recently, we put our minds together to create a certification program that takes all of our knowledge and share it to the world. It's called Ecom Email Certified. It's an end-to-end course certification program that's designed to take anyone, regardless if you're a newbie or an experienced marketer, founder, executive, agency marketer, or any marketing professional, to teach them everything we know about email marketing, SMS, from deliverability to AI to copywriting to design to strategy. We cover it all. It's loaded with 175 modules and 25 hours of education combined with quizzes, community, all designed to educate, test, certify you to become a full-fledged email marketer And so since you're listening to this pod, we want to reward you with loyalty by giving you a coupon for $200 off this certification. Just jump over to ecomemailcertified.com, check the show notes. Now back to your pod. Okay. So the TLDR is unsubscribes went up, opens went down percentage-wise, but revenue crushed it ultimately.

Yeah, dude. If you think about that too on an annual basis, like an extra— I think there was an extra $28 grand for the month. Have you analyzed that? That's 6 figures in additional revenue just by doing a little bit extra work every week.

No, that's, that's, uh, that's pretty powerful, man. That's a lot of extra dollars.

Yeah. And, and right, like, I think the reason that works is more emails equals more opportunities. So even if fewer people open each individual email, you're getting basically more total opens and more total clicks across any given week.

Well, hold on. Let's, let's back up for a second because I think that one of the things you tapped on, which I think you're right about, is that most people are so scared about unsubscribe. That's what paralyzes brands. What do you think about this, man?

Yeah, I think the reality is like a 0.2, kind of a 0.5 unsubscribe rate. That's totally normal and healthy. So they went from probably a better than average unsubscribe rate before, and now they're Perfectly in the normal healthy range. Right. Um, I think it just shows that they just were not sending enough. Right.

Okay. Wait, wait, wait. Why, why is a higher unsubscribe rate sometimes good here?

I think it's because it means that you're leaving nothing behind. Like you're being bold, you're being a little bit more aggressive. You're taking a stance, you're showing personality, you're sending with frequency and intent. Um, the people who unsubscribe probably weren't going to buy anyways, is what I always think.

No, I definitely can subscribe to that. Like if someone's been on your list for 6 months and never bought anything, them unsubscribing is actually probably good for your deliverability.

Yeah, that's spot on. I mean, you want people that are engaged, not just a zombie list that's big just to say it's big. Yeah.

So that makes sense. Okay. So the goal isn't to minimize unsubscribes. The goal is to maximize revenue per subscriber. So let's talk about the open rate because this trips people off too. Everyone, Obsessives. And you know this thing where, oh, our open rate dropped from 40 to 35%. What do we do? What do you think about that?

The panic, right? Um, you know, the reality is open rates will decline slightly as you increase frequently and that's, that's okay.

Okay. Okay. Why, why would, why do you think that?

Um, I, you know, I'd say because even if your open rate per email drops, your total number of opens actually does increase. Let's just do the math, right?

Okay. I'm listening. Go ahead.

Okay. So let's break this down with scenarios. So scenario 1, going back to that example I shared, 2 emails per week to 100,000 people. Um, and let's just say for round math, I know it was 38% before, but we're gonna call it 40% now. So that's about 80,000 total opens per week, right?

Okay. Got it.

Okay. So now we're going to send 5 emails per week to that same list of 100,000 people. And instead of the 32%, just for the easy math, we're gonna come down to 30%, right? So now you're actually at 150,000 total opens, whereas before you were at 80,000, right? So that's almost double, dude.

Yeah. So even though the rate dropped, you're getting more eyeballs, right?

Exactly. And more opens equals more clicks, which equals more revenue.

No, that's spot on. And one thing we've noticed before is when you increase frequency, your most engaged subscribers tend to buy or engage more.

Yeah, bingo. Right. Because they're already opening everything. Now they just have more opportunities to click and buy.

Yeah. So if your VIPs love it and your unengaged people might unsubscribe, both are kind of good outcomes, I would say.

Yep. And you're strengthening your core while kind of shred— it's kind of shedding kind of the dead weight of people that are just costing you money and hurting your deliverability.

All right. No, I, I, I, I'm into this. So, okay. How does a brand figure out the right cadence? Because you can't just copy what someone else is doing here, right?

Right. Yeah. I'd say the cadence depends on a number of factors. So I think we should walk through them. Do you wanna share the first one that you feel like makes sense? Yeah.

I've got them written down here, so let me go ahead and look at these. Okay. So first factor, factor 1, product catalog size. How many products do you have?

Yeah, that's a great one. You know, if you have hundreds of SKUs, let's call it 200+ SKUs, you know, you can send daily, right? You can rotate through collections, highlight different products, tell different stories. Like there's just a lot of stuff that you can do. For example, let's say a fashion brand that sells tops, bottoms, dresses, accessories, Seasonal collections, the list goes on, right? You can literally send an email every single day and never have to repeat yourself. For example though, if you only have 5 or 10 SKUs, daily emails get repetitive. You're showing the same product over and over and over again.

No, that makes sense. So a smaller catalog should stick to 2 to 4 emails per week. That makes a lot of sense there. Okay. The second one I have is the purchase frequency. How often do people buy from you? I can understand this. If you're a coffee brand and your people preorder or reorder monthly, you can email often. They're in the market frequently ultimately.

Yeah, that's spot on. Whereas like if you sell something like a mattress that's expensive and you don't need a mattress all the time, you need one maybe every 3 to 7 years or even like an engagement ring, right? Where it's like a one-time purchase. You don't need to email weekly. You can do more of that kind of campaign-based approach. It might make more sense.

No, I agree with that. And unless you're building like a content brand, like Casper, for example, their emails are about sleep tips, not just mattress tips. I know I'm on their list. That's why I say that. But that's a good one.

Yeah. And I like that too. Probably more edge towards there because you're providing value beyond just products. And you can get away with emailing more, which just keeps you kind of top of mind and just allows you to build a process.

Yeah. All right. Let's go to the 3rd factor. This one says brand voice and content depth. Do you have something interesting to say about every time you email? What do you think about this?

Yeah, this is, this is really important. I'd say brands that email daily, they usually have to have strong content, right? They used to have to have kind of strong point of view to, to make this achievable, right?

Yeah, I, I think this brings up, and you mentioned them earlier, like Chubbies. They're not just saying buy shorts every day. They're telling stories, making you laugh. They're kind of building that like lifestyle brand.

Yeah. And I think there's a reason that everyone historically represents and kind of points to them. They just do such a great job. So, um, with that, you know, if your emails are only promotional, like if you're gonna just do 20% off, buy now, every single time, you cannot sustain daily sending, right? However, if you do mix in things like content, UGC, behind the scenes storytelling, you absolutely can send daily. Yeah.

Okay. So you should be asking yourself, can I, Create five to seven unique valuable emails per week, and if not, then dial back frequency. Makes a lot of sense there. All right.

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The 4th factor here is list engagement. I think this is important. How engaged is your list right now? And I can kind of start this one off and say, if your open rate is 30% and your click rate's 3%, you can probably increase your frequency because your list is pretty hungry.

Yeah, I definitely agree. Whereas if your stuff is only a percentage of that, if you're at, let's call it 15% open rates and half a percent click rate, increasing frequency probably doesn't help. You probably first need to fix your content and segmentation before you think about scaling.

Yeah, that's right. Like if the people aren't opening your first 2 emails per week, Sending 5 is not going to magically fix this thing. All right. The 5th factor we have here is competitive inbox landscape. What are your competitors doing? Look, it's already a crowded inbox, especially if you're in like D2C fashion or beauty or supplements. You need to show up more often and kind of stay top of mind. So what do you think about competitive inbox?

Yeah, I think that's right. I think if you're in a niche with less email noise, you can get away with less frequency.

So do an audit, subscribe to 5 to 10 competitors, see how often they, you know, how often they email. That's kind of your baseline, I would say, to what you need to do in the market.

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Okay. The value speaks for itself on the website. So go to the website.

Link in the show description.

All right.

All right. Look, let's, let's talk about how you actually test your cadences. All right. So look, start with your baseline and I'm going to kind of share how this works, Chase, because I've seen this work a lot of times for people and this is what I tell my clients and I'll give you that information, right? So let's say you're sending 2 emails per week today. Step 1, you increase that by 50%. So you go from 2 to 3 emails for the next 4 to 6 weeks, okay?

Right.

And you track these metrics, total email revenue, revenue per email, your unsubscribe rate, and your list growth rate. Are you gaining or losing subscribers net-net, right? You need to know what's going on there. Then you take the step 2. If your revenue increases, your unsubscribes stay under 0.5, you increase again and go to 4 emails per week. And you keep testing until your plateaus or your unsubscribes spike, To 0.7 to 1%, which sounds high, but that's just your ceiling. Then you dial it back slightly to find your sweet spot. The key here is to document everything, take screenshots of your revenue dashboards and track week over week on these changes. Any other things, Chase, that you, that I didn't mention here?

No, I love that. I'd say like the biggest thing with actually the documenting is you're going to forget the data if you don't do that right. And 3 months from now, when someone says, You know, we should email less. You can basically pull up the results and be like, actually, here's what happened when we increased.

Yeah. And you know, here's where it gets really interesting. Uh, Chase, you don't have to pick one cadence and stick with it forever. Yeah.

Yeah, that's exactly right. I'd say the best brands, they kind of mix cadence based on calendar, inventory, audience. They're really doing things on the fly.

Like right now during BFCM and the holiday season, you're emailing daily or multiple times a day. And that's kind of expected because your buyers are expecting But in January and February, those slower months, you might have to pull back to 3 emails per week. So your cadence breathes with your business almost.

Yeah. And I think your subscribers are smart where they've come to understand this, right? They don't expect the same frequency in February as they do in like a November or December.

Yeah. And you can, you know, you know, one of the other ways you can think about it is you can think about the different frequencies or to different segments ultimately, like a VIP might get 5 emails per week, a general subscriber might get 3, and an unengaged list might get 1. And look, most ESPs let you exclude segments. You send your 5 emails per week and exclude your unengaged people from 2 of them. That way your engaged subscribers get everything, but you're not hammering those inactive people.

Yeah. And with the inactive people, they might stick around longer because they're not overwhelmed, right?

Yeah. Now that makes, that makes total sense. And another approach I would say to this thought process is kind of like the steady baseline with campaign bursts. And what I mean by that is this is what's recommended for most brands. Send 2, 3 emails per week, normal cadence, But on product launches, ramp to 5 to 7 per week. So you're training your list to expect consistency, but then conditioning them that when we email a lot, something big must be happening. Like you got to create excitement.

Yep, exactly. And during those kind of burst weeks, unsubscribes, unsubscribes probably might spike slightly, but revenue spikes way more, which is frankly what I care about.

Yeah. Okay. Last thing today on this pod, balance your flows and campaigns. What are your thoughts around there?

Yeah, I'd say if you're sending like 5 campaigns per week, plus your flows are blasting people, you might be oversending unless you're trying to oversend and send a daily email. So count total emails, not just the specific campaign. So if someone's getting 3 campaign emails plus 2 flow emails in the same week, that equals 5. And also use like flow suppression. So if someone received a campaign email today, I'd probably consider suppressing them for the next like 12 to 24 hours.

That way people aren't getting your sale email and your abandoned cart email within the same hour, right?

Yeah, exactly. And I'd say most CSPs like Omnisend, et cetera, they do have this type of smart sending or kind of flow suppression settings. You just have to actually use them.

Okay. All right. I, I know I said last thing, but I have one more thought. Uh, red flags. Let's talk about this because I think this is important. How do you know when you're sending too much?

Yeah, that's a great question. I'd say the warning signs are as follows. So, Uh, number one is you're kind of consistently seeing unsubscribe rates above 1% per email. If that's the case, something's definitely wrong.

What do you think is causing that usually?

Yeah, I think it's a few things. I think number one is you're sending too often. That's number one. Number 2 is your content is irrelevant or, or boring, right? Sorry, but it's just probably too vanilla. And number 3 is you're probably overpromoting and underdelivering value.

So basically, if I audit my last 10 emails, and if they all say buy now, 20% off, that's going to burn your people out.

Yep. And if your open rates and click rates are dropping week after week, you're sending too much or your content is just, it's just stale.

Okay. So what's the fix there then, you think?

I'd say pulling back frequency by probably like 30-ish to 50-ish percent for a couple of weeks. And really double down and focus on quality. So sending fewer emails, But making them better. So just having more intent and more focus behind the emails. Also too, testing things like subject lines, content formats, and angles is super, super important. And if you're sending more emails, but revenue per email is dropping, you're probably just diluting your impact.

Yeah. So if you're used to making like $5K per email and now you're making $1K per email, that's probably a problem.

Yeah, exactly. It means that people are tuning you out. So if that's the case, you either need to improve content or reduce your frequency.

Yeah. And if you're also, the spam complaint is important to see here. If people marking as spam instead of unsubscribing, that's really bad actually.

Yeah, it is really bad. That's going to tank your sender reputation deliverability very, very fast.

Yeah. And usually because I think emailing these people who didn't opt in or you have been inactive for months and suddenly start blasting them, It, it can cause a lot of alarming, like spam complaints and all that stuff. So I think it's important, clean your list, use double opt-in, never buy lists, yada, yada, yada. Just being good stewards of marketing ultimately.

Yeah, for sure. And when you should kind of reduce your frequency. So unsubscribe rate is above 0.7 to 1%. Open rate is below 15%. You see your revenue is declining despite more emails. And you're seeing kind of customer complaints about email volume. So it's not a failure to dial back. It's just being strategic.

Okay. Yeah, that makes perfect sense. All right. So let's close this thing out. Let's recap. Quick playbook. If you're listening and you want to optimize your cadence, this is what I've kind of learned as we've talked back and forth. We planned this one. So step 1, you benchmark your current stage. You track your current emails. You document your current open rates, your click rates, your unsubscribe, and even calculate your revenue per email and total email revenue. That's step 1. Step 2, you're going to identify your brand type. Do you have a large catalog with a lot of SKUs? That means you should send daily. You have a small catalog under 50 SKUs, then 2 to 4 times per week. Do you want content-heavy brand? Then you can email more often. But if you just want to do promos, then you limit yourself to 2 to 3, right? Figure out whether you fall into there. And now you start testing. Wherever you're at today, you increase 50%. So if you're at 2 already, you go to 3. You run that for 4 to 6 weeks and you monitor that revenue, unsubscribe, and engagement ultimately. And then you should also step 4, go into segmenting that cadence, right? Your VIPs, which mean are people who are in your top of your bell curve on LTV, should get maximum frequency because they want to hear from you. Engaged subscribers should get that standard and unengaged people should get reduced frequency or even sunset them and get really tight there. Step 5 is you want to mix that content type. Don't send promotional emails, mix in storytelling, UGC, education, behind the scenes, and Vary your CTAs because not every email needs to directly sell, but you do want them to do something with that click, right? Even follow your social, for example. Another good tip that Chase said now puts us at step 6, which was use flow suppression, which is suppressing people from flows if they've received a campaign for the last 12 to 24 hours. And don't let people get too many emails over the totality of a week, basically. Make sure you're suppressing. And last but not least, I would say monitor and adjust, right? So you check your metrics weekly and dial back if your unsubscribe spikes above 0.7% to 1.1% and increase it if your revenue grows without engagement drop. And remember, look, the perfect cadence is one that maximizes revenue without burning out your list.

Dude, that was amazing. You know, there's no universal answer. Test, track, and trust your data ultimately. Yeah.

People love this answer, but the answer to this answer is it depends. And so with that, that's a wrap for the perfect email cadence. And yeah.

Love it, man. If you're still listening and you're gonna actually test your cadence after this, please let us know what you find and kind of what you see. We absolutely love seeing results in either direction, right? We're pretty sure this is going to only help you improve and increase, but God forbid it actually decreases anything, let us know as well.

And if you're too scared to increase your frequency as you're listening to this, just go subscribe to the biggest brands in the world or just check out the number of emails we find on inbox.ai versus a small brand that you might not see. There's a reason why we targeted the biggest and largest and fastest growing Shopify stores, because there's one thing in common with those guys. They all send a heck of a lot of email. With that today, that is a wrap. If you enjoyed today's pod, please make sure you subscribe, follow, and leave us a rating on your favorite podcast listening platform. We are primarily on YouTube. Our YouTube is exploding, so we'd love for you to come check us out, subscribe, and look at our pretty faces, yada yada yada. And you can follow the show on all the social channels: X, LinkedIn, YouTube, IG, TikTok, etc. If you made it this far, I'm going to plug some stuff that we're doing right now. You got inbooks.ai. That's an AI-driven search marketplace of your favorite brands. Million, almost a million emails in there of your top Shopify brands. EClickTrack. That's going to help you. track and control every click that's going out in your email and SMS with pretty branded links and full control and analytics. We've got Ecom Email Marketer. That's where you subscribe to your newsletter. And then Ecom Email Certified. That's our community and course. Dude, I got too much pitching here. It's probably not good. This is like a CTA sandwich right now. But if you skimmed over all this and you just want to listen to the final part, Chase, where can they find you so they can bug you?

Most platforms, Chase, no A in Diamond.

There you go, and you can find me on LinkedIn X today. With that, Chase, that is a wrap. I'll catch you next week, dude.

Cheers, man.

All right, see ya.

From the open to the click, they're the masters of the flow. Just watch your list grow and your leads turn to go. Did we retain you so far, or do we have to extend it? If you want results, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it.