Jimmy Kim argues BFCM planning should start early with strategy, not panic discounts. Align offers to your inventory and cash flow instead of guessing percentages. A clear calendar with start, end, and encore dates makes execution simpler and hits both business and customer goals.
And if you take anything from this today, it's not too late. So one, start early as you can, but start smart regardless, right? Make sure it makes sense with your business and your marketing team and all that stuff. Design offers that fit inventory and cash flow. So don't just think about 30% off. Think about how can I do well for my business while giving the consumer a good deal at the same time or perceived good deal, right? Yeah. And this is where— why I say launch a new product. Plan your start, end, and encore. Dude, this should be a calendar, right? I like start, this is my date, this is what I do. That way you can really plan all your moments that come into place. And I think if the key here is if you know how to plan and schedule, the rest of it kind of falls back into place. It's really not that hard and don't overthink it.
