Align your email, SMS, and ad campaigns on a shared calendar with exact timestamps so teams stop competing for the same audience. Stagger messages across channels to avoid cannibalization and let each one hit harder. Most marketers don't do this yet.
kind of creating a shared calendar across your different teams, like your paid social, paid search, kind of retention type teams, and kind of putting exact timestamps on email, SMS, paid search, paid social, whatever you're doing. That way they're more kind of cohesive and collaborative versus like competing and kind of cannibalizing one another. Because again, like you want to have a lot of noise and you want to stagger it so your email has the max impact, your SMS has a max impact, your ads, etc., are helping bring people back and kind of driving acquisition retention. So just really kind of staggering and timing those up versus kind of allowing them to cannibalize each other isn't something I see a lot of people doing. Subscribe to the pod.
