Jimmy Kim breaks down finding your best email send time in three steps: pick your two best weekdays from six months of data, then narrow to the top hour on those days, then the exact minute. Start broad and work down to maximize opens and conversions.
When you think about timing, I want to picture a 3-layer pyramid, right? Days, hours, minutes, right? So you got the base layer, which is days, the middle one, which is like hours, and the top one, that's minutes, right? Start broad and going through your data and going, which weekdays work the best, right? And you want to kind of like look at the 6 months, flag the top 2, right? And move up. Which hour works the best these days? Then polish it and look at the timing of which works. And you got to almost think about this very simply, like what day works best, what hours work best, what minutes. And you'll start to kind of like hone that zone down into your timing that comes into place and find hours that are really working well for your business. Subscribe to the pod.
