Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

How to Find and Use Seasonal Customer Content from TikTok and Instagram

10 Aug 2025 · 1 min

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In this segment, the speaker advises marketers to expand their content strategy by featuring seasonal and occasion‑based user‑generated content (UGC). He suggests showcasing how customers adapt products for summer activities, concerts, awards season, holidays, and travel‑related moments. He highlights the abundance of short‑form video content on platforms such as TikTok, YouTube Shorts, and Instagram Reels, noting that many creators already produce this type of material. Marketers are encouraged to locate, link, embed, or otherwise integrate these rich videos into their own websites to enhance engagement. The speaker ends with a call to subscribe to the podcast.

Chapters

seasonal and occasion-based expansion. So you might want to feature customer adaptations for different seasons, you know, maybe in the summer for the beach, right? Or it's for concert, awards season, what have you, you know, showcasing holidays and kind of special occasions on how customers are using your products in unique or fun ways and really highlighting travel and activity specific, right? Especially in the summer months. And one cool thing, I think a lot like the rise of obviously TikTok and, you know, YouTube Shorts and IG Reels, a lot of people are making this type of content on those platforms. You just might not know it. And getting that really rich video content that you can link out to, embed and integrate on your website. That's really cool. Subscribe to the pod.