How to Structure Your Ecommerce Email Team for Scale

people should be focused on individual portions of the business. It's almost like an assembly line, right? That's how you should think about your email team. Just like cars are made, each person does a different part of the car. On the email side, one person should do account management, one person should do design, one person should do copy implementation, etc., right? And with this, you kind of have to, you know, balance specialization with kind of cross-training redundancy. You know, in case someone gets sick, in case someone gets poached, in case something happens, other people should be able to pick up some of the slack so that way there's not a huge hole in the team. And, you know, your own brand or a client's brand would be able to notice it. You want to to have fallback plan. And then with this along the way, and as you build to this point, you really should be building out your SOPs and really documenting kind of your processes, and you really should be formalizing it. That way you can start to build and scale from there and, and make sure that things aren't going to be broken. Subscribe to the pod.