Jimmy Kim says don't send email and SMS to the same person at the same time. Use email first, then SMS about 30 minutes later. Staggering them prevents overwhelming customers and makes each channel more effective.
Marketers tend to collect email, they collect SMS, and they work on different things. But depending on what your business is trying to create, the primary channel, the worst thing you can do is to double tap someone at the same time. I, I'm not a proponent of that. I really think you need to stagger it. So if email is the number one for that popup, and then that's at minute zero, I would be hitting that as soon as possible. And then I would stagger SMS about like 30 minutes or something like that, because you really want that second channel to act like a lift, not an echo, right? You don't want it to hit at the same time because Then you don't get the actual power of having both those channels in. It's already hard enough getting both channels. Trying to get them to hit the same time is not doing you a service. Subscribe to the pod.
