Jimmy Kim explains how to test curiosity-gap subject lines: send two identical emails with different subjects and compare open rates. The curiosity version usually wins. An A/B test shows you what actually works for your audience.
How do you know, like, if the curiosity gap is working or not?
Test it. Send 2 versions of the same email with different subject lines, like new fall collection available versus the color everyone is asking for is finally back. Like, if you take those 2 things, which one do you think is going to win?
I'd say, you know, probably version B is going to get the higher open rate, in my opinion.
Yeah, usually because it creates curiosity. What color? Why is everyone asking for it? These are things that people start asking about.
