How to Use Urgency Outside of Black Friday to Drive Engagement and Sales

One thing that this kind of brings to mind for me, like with Black Friday, right, Black Friday, Cyber Monday, all that type of thing, it's really known and it really works well because of the urgency and heavy discounts. Right. However, urgency isn't limited to BFCM. Urgency can work any time. You just have to know how to leverage it. Right. You know, kind of one of my favorite ways to use that same strategy is to launch flash sales for slow-moving inventory, something like in March or even in April, like doing like a rainy day deal type thing to spike engagement. So just get crafty, get clever, find ways to tie in urgency, obviously, Obviously make sure that it's not manufactured. It has to be legitimate. And then additionally, consider like small niche holidays. So if you're a coffee company, I know it's kind of cheesy, but like jump in on the bandwagon on National Coffee Day. There's no reason for you not to be. Other people are going to be promoting it. So it kind of creates this little buzz around it. Or like, for example, if you're a natural foods company or gardening company, something like an Earth Day flash sale, it's timely, it's relevant, it has, you know, a one-day window. So inherently there's that built-in urgency that's super important. On the flip side, though, you know, using kind of the wrong holidays can make you look bad. However, if you use the Right holidays, you kind of have fun and you don't take yourself too seriously. It will help you stay relevant, top of mind, keep you focused on the mission, and ultimately help you drive some revenue on something that probably otherwise wouldn't move the needle. Subscribe to the pod.