How to Write Win-Back Emails That Feel Personal (And Actually Work)

One of the other things I always tell people is like, you want to try to get as personalized as possible at this point. You have some data, hold their name, highlight a past category they browsed, items they purchased, show them how you remember them. Ultimately, any little personal touch you can add to this is often going to reignite their interest.

Industry that we're in is so image heavy that people often overlook, I guess I should say. So with this, right, like you want to make sure that there's text. It could even be a plain text email, right? And it might even land better. And with that, the tone of voice should be custom to the message that you're sending. It shouldn't be one size fits all. So with this, you want to A, Keep it conversational. You want to acknowledge that they've been gone, right? Take the awkwardness out. Acknowledge that. Just say it because they're probably thinking it. And then clearly present one main call to action, right? Don't confuse them. Don't have a million and one things for them. Something should be literally like, check out our newest arrival, claim your special discount. This way there's way less friction involved and the likelihood of them actually taking the action that you're hoping for them to take will therefore be higher.