Retention programs work when you know who's clicking what. If someone clicks the crate in a dog-brand email instead of the bone or leash, that click tells you they want crates. Use that signal to personalize what you send them next.
I believe the secret to a good retention program is all about audience management. As simple as thinking about where did they come from? Are they a customer or not a customer? Are they a repeat customer? I like to talk about the fact that there's this thing called contextual data. When you send an email out, Chase, there's always things that people are interested in. So if I sent out my dog brand and I've got a bone, a leash, and a crate, and the customer's clicking on crate, the reality is that crate is a big signal because they're interested in a crate from you, not a bone, not food. Audience management is gonna become king more than ever. Subscribe to the channel. Over the pod.
