Jimmy Kim found 74,348 email campaigns used the word "exclusive" in subject lines, nearly as many as used emojis. Marketers lean on it as a shortcut for personalization or urgency without saying those words directly. AI copy tools like ChatGPT probably suggest it so often that everyone ends up using it anyway.
74,348 campaigns promised something exclusive, which is impressive, but it seems like exclusivity is a word that's being overused, essentially. Going back to like the top numbers, 67,000 campaigns had this emoji. So 74,000 said something was exclusive to a person.
You think that people are trying to say like personalize the email?
Or they're just like trying to make it feel like urgent without saying urgent. Like, oh, this one's exclusive for my buyers. Or really 74,000 campaigns on the word exclusive in the subject line is pretty Pretty high.
I wonder how often ChatGPT Claude uses the word exclusive.
I bet you it's pretty high. I bet you it's one of the typical words. It's hard to tell ChatGPT not to use the words that they like to use.
I wonder like how much of this is going to be like for AI, whatever words they're using.
A lot of my search comes up with the response exclusive.
Often this is right, but it says like marketing exclusive often is overused and loses impact when everything's exclusive, nothing is. But then they're like saying exclusive works for this, exclusive works for that. So be curious, search chat, like how often it recommends that in its copy.
