Jimmy Kim argues that marketers have turned personalization into meaningless hype, like AI and cloud before it. The real problem isn't the technology, he says, but that companies treat it as a magic fix for problems it can't solve.
Personalization has been a word that's been used and abused in this market in the worst ways. It's kind of like AI or cloud or any of these other words that people have been using. But the reality is personalization is not actually that complicated. In fact, I think a lot of times when people talk about personalization, we think about pipe dreams of things that we wish we could do, because that is like the human behavior as a marketer to want to do that. Subscribe to the pod.
