Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Most Mentioned TV Shows & Movies in Email Marketing (2025)

14 Mar 2026 · 1 min

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0:53

In this YouTube monologue, Jimmy Kim reviews the TV shows and movies that appear most frequently in email marketing copy for 2025. He first lists the top TV shows—Bluey, Black Mirror, Love Island, K‑pop (as a cultural tag), Demon Hunter, Severance, and Stranger Things—pointing out that these selections align with broader popularity trends. He then shifts to movies, noting the prominence of superhero and franchise titles such as Batman, Wicked, Spider‑Man, the Avengers, Lord of the Rings, and Harry Potter. Kim remarks on the dominance of superhero and classic franchise properties, suggesting marketers gravitate toward well‑known, culturally resonant IPs to capture audience attention.

Chapters

The most mentioned TV shows and movies. So there's two categories here: TV shows. We'll go to movies in a second, but we got Bluey, Black Mirror. Black Mirror makes a lot of sense. Love Island—that's that Netflix show. So we've seen a lot of that before. But then there's K-pop, Demon Hunter, which is pretty Severance, Stranger Things. So this is again like if you were to probably look up the top TV shows, this is probably congruent. So let's go to movies because you know just like you, I don't watch a lot of movies in the theaters. But check this out, dude. I thought this is a really interesting list. Batman. I love Batman. Being number one is kind of interesting. Do you think it stopped because it's? Batman as a character, people are mentioning Batman as the movie. I wonder, like, it's like the savior, Peter Pan, or the— I guess, like, you know, the Goliath versus David, right? Wicked was a movie. Spider-Man, that's also kind of interesting, Spider-Man being up there. But if you look through this, a lot of superheroes, which I thought was really interesting. Yeah, like a lot of the classics, right? Avengers, Lord of the Rings, Harry Potter. That's super interesting.