Most Name-Dropped Celebrities in Email Marketing (2025 Data)
In this conversational segment, Jimmy Kim and a co‑speaker review the 2025 email‑marketing report that tracks which celebrities are most frequently name‑dropped in marketing emails. They note that Taylor Swift remains the top mention, while Drake unexpectedly jumps to the top spot, likely because AI data shows he was Apple Music’s most‑streamed artist in 2025 despite not releasing a solo album. Coldplay and Beyoncé also appear among the most‑mentioned names. The discussion links these mentions to broader music‑industry signals: streaming charts, Grammy wins, and touring activity. Jimmy expresses surprise at the alignment between the Hot Hit Heart charts and email‑marketing mentions, and they hypothesize that Beyoncé’s recent Grammy win and tour, similar to Taylor Swift’s prior tour, explain her presence in the list.
