Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Most Popular Email Subject Line Emojis in 2025 (Data)

12 Mar 2026 · 1 min

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In this YouTube segment, Jimmy Kim walks through the top ten emojis that appeared most frequently in email subject lines in 2025, ranking them from the heart emoji at #1 down to a three‑star/sparkle emoji at #10. He briefly displays each emoji on screen, noting personal reactions and occasional humor. Speaker B adds an AI‑generated interpretation for the three‑star emoji, describing it as symbolizing positivity, magic, beauty, and cleaning, and cites a specific usage count of 65,732 emails that contained that emoji in their subject lines. The discussion blends data‑driven ranking with light commentary, highlighting how emojis are leveraged for email marketing and engagement.

Chapters

the most favorite emoji that people use. Top 10, the heart emoji. The Christmas tree was really popular at number 9. Then we had the time clock, right? The sensitive like emoji time clock, which was number 8. Then we had like the bang, like the firework bang looking thing. That was number 7. We've got the heart eye emoji. Then we've got the— here, I'm going to show the screen now because I feel like I'm teasing you a little bit. So here's the heart eye, the siren, gift box, the party one, the fire emoji. I think that would have been my number 1 in my— this little crazy one that I've probably never used. Used myself. This is what I was so confused. I don't—it's like three stars based on sprinkle.
According to AI, it means positivity, magic, beauty, and cleaning. What is this saying? That there are 65,732 emails that went out containing that emoji in the subject line, in the content. Like yeah, it does look like something interesting.