Off-Season Marketing Ideas That Don’t Rely on Discounts

One of the things that I think people really do enjoy and a reason why you can create an event or a moment off-season is often to highlight some kind of like a charitable cause, a mission, right? Like donating a portion of the sales to a local nonprofit or your favorite nonprofit, whatever it might do. And it might just be a quick thank you or winter slumps over and your purchase will help us donate to a great cause. You know, there's things that people want and goodwill. People are generally a little bit more cautious with their dollar when it's outside of it and people like a good mission. And if they have goodwill and they feel like they're doing something, that's a great way to kind of build And not to mention, it's a good time to think about it some other ways. Here's another one I'm thinking about is like highlighting customer stories. I mean, you know, this is a really generic and basic one, but I think that people tend to highlight stories and reviews from peak season and they don't really use that during the offseason. But reality is you're kind of priming the pump all year round and you kind of want to still stay in front of them. So I always tell people to build social proof all year round. You should be continuing to subscribe to the pod.