Jimmy Kim explains how to boost order value by suggesting complementary products based on what customers actually bought or clicked on. Skip generic "you might also like" links. Instead, use quizzes, targeted questions, or click tracking to surface items that genuinely enhance their purchase, like skincare add-ons for skincare buyers.
So you want people to expand kind of what they've purchased from you related to, you know, what you know about them. So if someone bought skincare, think about like what else might they need to, you know, benefit that skincare routine or what other things might someone that bought skincare want? Don't make them figure it out themselves. Or if you do kind of put it on them, give them some kind of quiz or some kind of a way to answer a few questions or even track a few of their clicks to try to suggest the most relevant products for them.
