Jimmy Kim says BFCM email campaigns work better when you send them in real time instead of scheduling everything ahead. With so much volume and fast-changing performance data, you can adjust offers and timing on the fly to stay competitive.
I love that strategy with email, but Black Friday, Cyber Monday might be the one time that I don't always love the idea of scheduling everything, but really working in real time because you should be making little adaptations based on the data and information flowing up because you're doing high volume, got a time-sensitive offer, and you've got to stay in front of everybody, right? Subscribe to the pod.
