Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Quiz Funnels: Why the Default Template Is Costing You

30 Jul 2026 · 1 min

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In this segment, Jimmy Kim critiques the common practice of relying on Octane’s default quiz templates—especially the AI‑generated defaults—when building quiz funnels. He points out that many marketers run massive volumes of respondents (10,000+), often through paid‑traffic campaigns, and treat the quiz page as a primary landing page rather than a simple step in a larger funnel. Kim questions whether it’s worthwhile to simply use the bare‑minimum default setup or to invest in optimizing the quiz experience, emphasizing that neglecting optimization can waste ad spend and reduce conversion efficiency. The discussion sets up a deeper exploration of how to properly implement and fine‑tune quiz funnels for better results.

Chapters

It's amazing to see, you know, how many have— you can tell they're the default. You go into Octane, give me the default template, you know, enter my questions or use their AI tool now that they have, you know, and just do the bare minimum. And I know people who've run 10,000 people through their quizzes or more. And that's not just somebody who lands on your page, right? That's a very active person who wants to get the information. It's not a step 1. You're on like step 4, right? Step 5. If somebody is getting to the quiz page or a lot of people run paid traffic to quizzes. So it's like, okay, that's your lander, right? Like if that's your lander and you're sending paid traffic, is it worth optimizing that or is it worth just going with the default? And it goes on and on, right? Like, you know, what that actually means and how you implement the quiz.