A data provider like BeenVerified can deliver personal information in seconds, a powerful hook in quiz formats. Jimmy Kim explains that users drop off most between questions one and two, then stabilize, similar to video retention curves. Quality questions keep people engaged enough to convert.
I worked with a company called BeenVerified, is a huge company, hundreds of millions kind of thing. And I worked with them and I talked to the founder and I don't know if this is public stuff, so I probably shouldn't have said the exact name. But anyway, what they do is like, we can give that information in 2 seconds. We have it all instant, but people don't point value what's actually they're getting, right? It's like, how are you going to pinpoint, you know, my neighbor in the middle of nowhere, what their phone number is? Give a little bit of that, right? So that's the conversion optimization in play. But again, looking at that, if he had 2 more questions, would you have thought that's not worth If they were good questions, I don't think you would. If they were dumb questions— but each of those questions made sense all along the way.
Yeah, I would say that my theory would be if you can keep me engaged, just like a video or any other kind of form of media, and you got me engaged and hooked on the questions and it made sense, I'd probably continue on just because of it. But I'm sure there's some kind of number that, like, there's probably some kind of drop-off number that looks like that, where it's like the major drop-off probably happens between question 1 and 2, and then after that it probably stabilizes, kind of like a video does.
