A quiz evaluator uses WebPageTest metrics and a 50/50 scoring split between user experience and conversion potential. The tension: a quiz can work great for visitors but flop for business goals, which is why none of the quizzes tested earned an A.
I'm a huge page speed person, and one of my favorite is WebPageTest. And one of the things they did is they showed their score, right? Like you can see your page. I want information from that, not just what it is. I want to know like how it compares to the rest of the, the internet. Those little buttons, I tried to share information. I've gotten better at it, but I like all the details, right? So you can see exactly how I'm scoring the quiz. I want that to be explicit. And so you can go through here, right? It's like the visitor experience is 50% and the business leverage is 50%. And that was a big insight for me. There's always the push-pull, right? And you can have a great quiz for the customer and it doesn't serve the business, or you could have a great quiz for the business, but it doesn't serve the customer and you're not going to get a conversion all the way through. Right. And so it's like there's a push-pull and that's why nobody got an A. And I didn't purposely set it up that way. I set the criteria beforehand and let the chips fall where they are.
