Jimmy Kim and a co-speaker break down when daily emails work. Brands like Chubbies pull it off because they mix storytelling, humor, and behind-the-scenes content with promotion. If you can't produce 5-7 unique, valuable emails weekly, send less often.
brands that email daily, they usually have to have strong content, right? They used to have to have kind of strong point of view to, to make this achievable, right?
Yeah. I, I think this brings up, and you mentioned them earlier, like Chubbies, they're not just saying buy shorts every day. They're telling stories, making you laugh. They're kind of building that like lifestyle brand.
Yeah. And I think there's a reason that everyone historically represents and kind of points to them. They just do such a great job. So, um, with that, you know, if your emails are only promotional, like if you're gonna just do 20% off, Buy now every single time, you cannot sustain daily sending, right? However, if you do mix in things like content, UGC, behind the scenes storytelling, you absolutely can send daily.
Yeah. Okay. So you should be asking yourself, can I create 5 to 7 unique valuable emails per week? And if not, then dial back frequency. Makes a lot of sense there. All right.
