A new feature called vibe marketing uses a ChatGPT-like interface to handle email segmentation, campaign planning, and launch in one place. Users ask for audience suggestions and get data-driven segments back, then generate copy and send multiple emails with one click. The natural-language interface doubled or tripled product adoption by removing friction from traditional tools.
Vibe marketing for us is really in the context of like creating emails and all the stuff we've been talking about. So there's a segmentation aspect of it, as you might suspect. And then it's also on campaign planning, on really like coming up with the layout of the emails overall with the copy that goes into it and even generating the email itself. And the way that we think about, you know, the vibe marketing piece and even why we rolled it out was actually our customers were asking for it. So what we found without getting sort of too philosophical, if you will, is we had a great user experience and everything. We've actually seen our adoption like double or triple now just because like the interface is literally just talk to it. And like, and I think because of ChatGPT and other stuff, you're getting into this like this feeling of vibe where it's like, oh, well, like as opposed to making me like fight with Klaviyo to figure out like where I go to pick the right profile, the right segment or the thing, like the property on the thing and everything else, you can instead just say, hey, like I want to send an email. Who do you think I should target? Right. And literally you just type that in and it goes, oh, well, based on this campaign performance and these other details and so on, here's probably 3 segments that you could send this kind of email to. And by the way, like, do you want some content around it? Right. And I think the vibe aspect becomes like if you think about how we think as people, at least to me, I'm curious what you guys think. It's a lot more of like keeping you in contact Keeping you sort of in that vibe, that mode of like, okay, like this is what I want to do. Let me like ideate and sort of iterate and riff on it back and forth. And that's a lot of what we embed into the product, but like automated throughout as a result. So you can get to, you can like one-click launch, I think is what you called it at one point, Jimmy, which is great. You can literally like one-click launch like 8 different emails out the door. Subscribe to the pod.
