Jimmy Kim breaks down three SMS keywords every brand needs: restock alerts for sold-out items (which convert at 25-40%), reorders for one-tap repurchases, and a custom keyword tied to your highest-leverage moment like "routine" for beauty or "new drop" for fashion.
3 keywords brands should always have. These are the 3 that I would tip off to everyone. Number 1 should be like restock for like sold out alerts. That's pretty simple. Number 2 should be reorders. How can we help them make that one tap or one response repurchase? And a custom keyword tied to your highest leverage moment. That's my third one, which is like for a beauty brand, I might go with like routine or a food brand like bundle. For fashion brand, new drop, like something that gets people knowing that if they send that, something will happen. And the data on something like restock is wild. Restock notifications convert at like something like 25 40% in some categories. It's the highest converting SMS message that a brand can have in a trigger response, but people don't do it because they don't seem to understand that the intent is already there. The customer wanted to buy the product, it was out of stock, and now of course it's back and they want to buy. We already know that that works in email. It absolutely applies in SMS.
