Jimmy Kim explains how brands can set up SMS keywords like "restock," "drop," and "VIP" that let customers text in for notifications, early access, or loyalty perks. Customer-initiated texts convert much higher than brand-pushed messages because people are already thinking about buying.
Keywords. This is something that was really popular when we first started SMS that's dropped off, are wildly underused in SMS marketing. To clarify, you mean like reply type keywords? Text join to 1234, reply or stop to unsubscribe. These are basics, but there's a whole world behind that. Give me that world.
What does that look like?
Okay, so brands have an entire library of words that they can program, like text restock to be notified of sold out items to come back, or text drop to get an early access to product launches, or text VIP to enter the loyalty program, text reorder Repeat that last purchase. There's so many ways you can utilize these.
Got it. So the self-service SMS type triggers.
And these convert way higher than push messaging because the customers are initiating the action. They're actually in a buying mode and they're reaching out to you.
That was really key, right? The customer-initiated SMS is a different beast than kind of the brand-initiated SMS.
