Jimmy Kim and Speaker B explain why spam complaints matter for email deliverability. Keep complaint rates below 0.1% to avoid problems. High complaints usually come from sending too often, irrelevant content, unclear opt-in consent, or buying email lists.
I think a complaint rate is something that we don't think about enough. It's very simple. If they mark you as spam instead of unsubscribing, they've gotten so annoyed with you that they never want to receive your emails, so they're hitting junk or spam. What rate should we be under here?
I'd say like the safest thing and the best practice is to be under 0.1%. If it's higher, that means people are annoyed and you're going to run into issues.
Why would a complaint rate be so high, Chase?
Yeah, I think you kind of alluded, you know, maybe you're emailing too often. Another one could be lack of relevance, like whatever you're sending just isn't relevant or timely. People maybe not— don't remember like opting into you. You might have bought a list or used sketchy kind of opt-in tactics and people just don't call who you are, don't know who you are.
Yeah. And bounce rates. I think that's another thing that people don't look at enough. It's when your email can't be delivered because it's invalid ultimately.
Yeah. And you should have this kind of hard bounce rate. There's kind of hard bounces and soft bounces, but the hard bounce rate should be sub-2%. If it's higher, you really do need to focus on cleaning your list ASAP.
