Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Stop relying on flash sales to drive revenue

1 Dec 2024 · 1 min

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In this concise marketing monologue, the speaker argues that frequent flash sales condition both existing and potential customers to expect discounts, which can erode perceived value and brand positioning. He advises that for modestly priced products ($50–$100), discounts are unnecessary if the offering is solid. Instead, he recommends focusing on personalization, early‑access offers, product recommendations based on customer data, and delivering value‑driven content to build trust. By positioning the brand as the best provider through these tactics, purchases can be driven without relying on discounting. The segment ends with a call to subscribe to the podcast.

Chapters

And the more that we use flash sales, the more that we're training our non-buyers and our buyers to look out for discounts. When we're going to hone in and we're going to target specific people, we don't need to use a discount in every single email. If you have a good product and it's not like thousands of dollars, you don't need to discount a $50 product or a $100 product. Making things that are personalized, early access, recommending products based off what you know about them, sending really value-driven content, you can get people to engage and inherently they're going to buy just based off building trust and showing them that you are the best provider on the market above and beyond just relying on discounts. Subscribe to the pod.