New email subscribers have a 15-20% chance of buying in their first 30-45 days, then it drops to 3-5%. After that window closes, they become "zombie" subscribers that tank your deliverability and metrics.
If someone doesn't buy within like that first 30 to 45 day window, you know, the likelihood of their conversion happening, like the probability drops significantly, right? Like we're talking, I think it was something in the ballpark of like maybe 15 to 20% chance all the way down to like a 3 to 5% chance.
So basically you're telling me in a 45 day window to convert them. After that, they're basically zombie subscribers.
Yeah, I think that's a good way to look at it. Right. And like, and these zombie subscribers, unfortunately, they're going to hurt your deliverability and dilute your metrics.
