Jimmy Kim and Speaker B walk through a five-step workflow where AI generates 10-20+ email campaign angles, marketers pick the best three to five, AI drafts the copy, humans refine it for brand voice and accuracy, then send. The shift: teams stop struggling for one idea and start choosing from many.
Talk about the AI workflow now. How do you think this is changing from the old?
The best teams could and should be operating. Step 1 is they're going to be able to generate endless amount of campaign angles. You can ask AI to generate 10, 15, 20+ campaign ideas based on your specific and unique product and audience. Then from there, step 2 is you're going to select the best ideas, review the 20-something that it picked, and you pick your best 3 to 5 and on brand for you. Then from there, you're going to step 3, which is going to generate these drafts. AI is going to create V1s of the subject lines, hooks, body copy, And then from there, this is where you come in, right? You're going to edit and refine. You add your brand voice, fix product details, and make it feel human, make it feel on brand and like you. And then step 5 is press send.
As I listen to this, the thing that I get from all of this is that you're no longer struggling to come up with one idea. You're almost just choosing from a dozen.
You go from creative kind of scarcity to now creative abundance.
