Jimmy Kim says marketers waste BFCM by chasing new leads instead of converting warm ones. Focus on prospects engaged for 60 to 90 days or longer, and use the sale to push them across the finish line, not to expand your funnel.
When I start to presell, I don't just go out and blast everybody because a lot of times people forget that Black Friday, Cyber Monday is a funnel clearing event. It's not a funnel expansion event. It's not when you're trying to get leads and more prospects. You're trying to get all these people that have been engaged for 60, 90, 6 months in some cases to make the dang decision to make that conversion for you, right? Subscribe to the pod.
