Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

The easiest way to make more email content

11 Nov 2024 · 1 min

Watch on YouTube

0:32

In this brief YouTube clip, two speakers discuss a simple cross‑channel messaging tactic for increasing email content volume. They propose using SMS sends as an exclusion list: when an SMS campaign is launched about topics X, Y, and Z, the same message (or an elaborated version) should be cloned and sent via email to anyone who did not receive the SMS. This leverages the SMS send as a trigger to identify non‑SMS recipients and reach them on an alternative channel, thereby expanding email reach without violating consent rules. The segment ends with a brief call‑to‑action to subscribe to the podcast.

When you are sending an SMS about X, Y, and Z topic, for everyone that's not receiving the SMS, if it's a good message, just go clone that, elaborate on it, and just go send it to everyone that's not on SMS. So make sure to use SMS as the exclusion and send it to the people that you have their emails.
You're right. If I'm sending an SMS out, I'm already inherently wanting to message everyone just because they weren't consented to my SMS. They're missing that message. But you should be using that opportunity as a trigger to say, let's exclude everyone who got an SMS and send them on this alternative channel.
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