Jimmy Kim and Speaker A explain what new subscribers worry about most: did I make a mistake signing up, and will I get spammed? The first welcome email must immediately reassure them they won't be flooded with unwanted messages and validate their decision to join.
Understanding kind of basic psychology.
You're talking about like what's going through the subscriber's head when they first join your list.
Did I make the right decision by subscribing to this list?
Validation. They're just looking to see if this is the right decision.
They gave you their email address, maybe even their phone number, and they're wondering, is this going to be worth it or am I about to get spammed?
You were saying basically your first email should be reassuring them.
It's all about making them feel good about that decision to join. You made a smart choice and here's why. Let me tell you.
Yeah. And I'll add, you should be setting some expectations here. Here's what you can expect from us. We're not going to spam you. Exactly.
And this is going to allow you to build trust from the very first interaction you ever have with them.
